VDMA - Pro Original
Original technology pays off – this is the central message of a new campaign run by the VDMA. With the slogan "Choose the Original - Choose Success" the Federation and its members address potential customers in order to fight the counterfeiting industry and the violation of intellectual property rights.
The campaign makes obvious that it is in the very interest of every buyer to invest in original technology. The campaign logo, showing three interwoven Cs, stands for copyright, the protection of intellectual property. It also symbolizes a finger print representing the individual and distinctive character of an original.
The campaign is based on five main arguments for original machines and equipment: quality, innovation, efficiency, experience, and safety. The mechanical engineering industry is driven by technology which makes the protection of intellectual property vital for existence. It is only by rewarding company investments for innovation that a fruitful economic base for investments can be offered.
A recent VDMA study has revealed that counterfeiting affects two thirds of all German member companies and that all sectors and production levels of the mechanical engineering industry are involved. Sixty per cent of all participants in the study indicated that complete machinery had been counterfeited, 42 percent declared that spare parts were copied and 41 percent said the same about single components.
For more information about the campaign see
www.vdma.org/original
The campaign makes obvious that it is in the very interest of every buyer to invest in original technology. The campaign logo, showing three interwoven Cs, stands for copyright, the protection of intellectual property. It also symbolizes a finger print representing the individual and distinctive character of an original.
The campaign is based on five main arguments for original machines and equipment: quality, innovation, efficiency, experience, and safety. The mechanical engineering industry is driven by technology which makes the protection of intellectual property vital for existence. It is only by rewarding company investments for innovation that a fruitful economic base for investments can be offered.
A recent VDMA study has revealed that counterfeiting affects two thirds of all German member companies and that all sectors and production levels of the mechanical engineering industry are involved. Sixty per cent of all participants in the study indicated that complete machinery had been counterfeited, 42 percent declared that spare parts were copied and 41 percent said the same about single components.
For more information about the campaign see
www.vdma.org/original
